Your applicants are online.
You should meet them there.

From scroll-stopping creative to full-funnel strategy, we help universities drive applications through campaigns built for today's students.

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What You’d Pay for This Anywhere Else

Building a marketing team is expensive, slow, and full of friction. Here’s what it costs to match what we deliver, without the headaches.

Role / Function

Performance Media Buyers

(Meta, Google, TikTok, LinkedIn)

Creative & Content Strategy Lead

Conversion Optimization (UX)

Financial & Revenue Modelling

Email & Lifecycle Specialist

Project Manager

Content Creator(s)

(Photo/Video/UGC)

Graphic Designers

Copywriter

Developer

Estimated Total Annual Cost

Everything Bagel

✅ Included

Starts at ~$150K/yr

In-House
Team

$250K+/yr (4 hires)

$130K/yr

$110K/yr

Rare² / External CFO

$100K/yr

$85K/yr

$90K–$150K/yr

$70–$160K/yr

$80K/yr

$90–$120K/yr

$1.1M–$1.4M+

Freelancers
(Patchwork)

$8K–$12K/mo¹

You do it³

Inconsistent

Variable

Inconsistent

Limited Availability

$220K–$300K+⁴

Why Traditional Models Burn You Out

You've lived these challenges. Everything Bagel was built to fix them.

You’re managing a rotating group of creatives who don’t understand your brand or goals.

Our team works as a unit across strategy, creative, and performance. We stay embedded in your business so every asset connects to a larger outcome.

Get in touch today

Even with help, you're the one connecting the dots across email, content, paid, and product.

You need 10 assets this week, a campaign next week, and performance media in flight—but your team is stretched thin.

What Growth Looks Like with Everything Bagel

Quick wins. Long-term gains. Real brands. Real results.

Enrollment

One campaign drove 60% of applicants.

St. John’s tapped Everything Bagel to boost awareness and drive applications for its Graduate School of Risk Management. The result? The campaign exceeded its goals—and influenced more than just the intended audience.

Built campaign strategy
Produced paid assets
Launched across platforms
Optimized in real time
Targeted multi-intent segments

60%

of GSRM applicants from one campaign.

60%

of total grad applicants came from this campaign

Impact extended beyond original program

Creative Production

40+ assets launched in just 6 weeks.

St. John’s needed more than just a few ads—they needed a creative engine. We moved fast to deliver a suite of content across multiple platforms that matched Gen Z behaviors.

Concepted multi-format content
Produced video + statics
Wrote platform-specific copy
Built assets for Meta, LinkedIn, Google
Shipped all in under 6 weeks

40+

unique assets across 3 platforms.

40+

assets launched

Full-funnel coverage with rapid turnaround

Performance

Applications rose—and so did engagement.

We didn’t just raise awareness—we increased applications through emotionally intelligent campaigns that met students where they were, visually and strategically.

Developed full-funnel media
Delivered Gen Z-forward creative
Paired visuals with performance data
Engaged across Meta + LinkedIn
Iterated weekly based on results

Applications up, driven by emotional creative.

Application volume increased

Significant lift in engagement and CTRs

Enrollment

One campaign drove 60% of applicants.

Built campaign strategy
Produced paid assets
Launched across platforms
Optimized in real time
Targeted multi-intent segments

60%

of GSRM applicants from one campaign.

60%

of total grad applicants came from this campaign

Impact extended beyond original program

Creative Production

40+ assets launched in just 6 weeks.

St. John’s needed more than just a few ads—they needed a creative engine. We moved fast to deliver a suite of content across multiple platforms that matched Gen Z behaviors.

Concepted multi-format content
Produced video + statics
Wrote platform-specific copy
Built assets for Meta, LinkedIn, Google
Shipped all in under 6 weeks

40+

unique assets across 3 platforms.

40+

assets launched

Full-funnel coverage with rapid turnaround

Performance

Applications rose—and so did engagement.

We didn’t just raise awareness—we increased applications through emotionally intelligent campaigns that met students where they were, visually and strategically.

Developed full-funnel media
Delivered Gen Z-forward creative
Paired visuals with performance data
Engaged across Meta + LinkedIn
Iterated weekly based on results

Applications up, driven by emotional creative.

Application volume increased

Significant lift in engagement and CTRs

A Funnel Built for Higher Ed

Most agencies stop at creative. We go further—building full-funnel media strategies and conversion-optimized journeys designed to drive applications, not just awareness.

Full-Funnel Strategy

Aligning campaigns to awareness, interest, and enrollment stages.

Student-Centric Targeting

Geographic, behavioral, and demographic targeting across key platforms.

Creative That Converts

Performance-first assets tailored to Gen Z behaviors.

Landing Page Optimization

Purpose-built pages designed to increase applications and inquiries.

team

work with the team you meet.
not a ghost crew.

75+ years of combined experience. These are the folks driving your growth, not hidden juniors or random freelancers.

Partner

Gabe Wolff

Drives brand growth through paid media and strategy.

Partner

Amanda Berkowitz

Leads growth through partnerships, strategy, and brand collaborations.

Partner/Creative Director

Jeff Laine

Crafts compelling campaigns with design, storytelling, and impact.

VP Brand

Janelle Alfonso

Builds iconic brands with strategy, creativity, and storytelling.

VP Lifecycle Marketing

Jylle Ryan

From acquisition to retention and across channels, ensures that EB’s strategy and execution on the clients’ brand promise is cohesive throughout the customer lifecycle.

Senior Performance Strategist

John Henry Tardiff

Drives growth through data-backed media strategy, performance analysis, and continuous creative testing.

Video Strategist

Brianna Thompson

Leads strategy, creative direction, and production of paid media video from concept to execution to performance analysis.

CRO & Shopify Technical Implementation

Omar Madi

Optimizes conversion flows and builds seamless Shopify experiences through data, experimentation, and technical precision.

Art Director

Juliana ARISTIZABAL

Shapes brand identity with elevated visual direction, strategic storytelling, and refined creative execution.

testimonial

what our clients say

“The whole team is incredibly easy to collaborate with, and everything they do is data-driven, transparent, and timely. Their creative work has exceeded our expectations, and we’ve seen significant, measurable growth since partnering with them.”

Dan Rubin

FAQs

FREQUENTLY ASKED QUESTIONS

What services do you offer?

Growth strategy, CRO, creative production, paid media, email/SMS, landing pages, organic social.

How fast can we launch a campaign?

We typically go live within 4–6 weeks post-kickoff—depending on client readiness.

What’s your pricing model?

Retainers typically start at $15K/month. We’re priced for impact, with senior talent and measurable results.

How do you measure results?

We track leads, applications, enrollment conversion, and ROAS.

Do you work with internal marketing teams?

Yes. We integrate seamlessly with in-house admissions and marketing teams.

Can we test you before a full engagement?

Yes—many start with an Enrollment Analysis sprint. Get in touch today!

Everything Bagel Partners

Application, Simplified.

We do strategy, execution, and full-funnel creative that turns interest into applications. Whether you're launching a new program or looking to grow enrollment, we help you scale smarter.

Start Your Enrollment Analysis